Passport – market research database

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The database Passport is DCU Library’s best source for consumer market research. It’s mainly used by business students but it’s a source that is relevant to nearly everyone in DCU. So, for example, Passport can give:

  • a nursing student statistics on how many adults in Ireland are smokers
  • a SALIS students reports on the rise of social networks in the Middle East
  • an engineering researcher projections on the growth of smartphone markets in developing countries

It’s also great for casual browsing for interesting but useless* facts:

  • 54% of cats and dogs in the US are either overweight or obese
  • Irish people mostly drink instant coffee. The French prefer it fresh ground.
  • Budweiser is one of the most popular beers in Ireland**

Here’s our YouTube video on Passport.

*useless to a librarian anyway

**why?

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